The Woes of a Maximizer

I have been reading The Paradox of Choice lately, among other things. The author contrasts two types of people, “satisfiers” and “maximizers.” The maximizer description fit me very well (not surprisingly). Unfortunately the author makes a pretty good case why this is a bad way to be. One behaviorism of a maximizer is to labor over and prolong decisions, such as purchases, because you must consider ALL options/information. Then, once the decision is made, you are bummed when you look for and find new information that would have lead to another decision. Though I agree with the author that this extreme should be avoided, I have a hard time buying into his extreme “satisficing.”


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