My Reading List

Below are books that I have recently read, each along with an example of a thought from the book that I found interesting. You can assume that I recommend it unless I explicitly say otherwise.

The Paradox of Choice by Barry Schwartz
When everyone opts for the same choice, it is in the interest of society to make sure it is a good choice. When everyone opts for their own choice, the responsibility is upon us to judge the quality of the choice. But with so many choices, each with many options to evaluate, do we really have time to be diligent?
The Long Tail by Chris Anderson
There is a lot of money to be made when everything (beyond just the hits) are made available for sale, but you have to help the consumer find it.
Blink by Malcolm Gladwell
The Tipping Point by Malcolm Gladwell

No Responses to “My Reading List”

  1. The Woes of a Maximizer « Self-employed at Age 23 Says:

    […] I have been reading The Paradox of Choice lately, among other things. The author contrasts two types of people, “satisfiers” and “maximizers.” The maximizer description fit me very well (not surprisingly). Unfortunately the author makes a pretty good case why this is a bad way to be. One behaviorism of a maximizer is to labor over and prolong decisions, such as purchases, because you must consider ALL options/information. Then, once the decision is made, you are bummed when you look for and find new information that would have lead to another decision. Though I agree with the author that this extreme should be avoided, I have a hard time buying into his extreme “satisficing.” […]

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